Physician, Know Thyself: Applying Brand Management Principles to Professional Development in Academic Medicine

Enduring - This is a virtual, asynchronous educational session that is part of the Center for Faculty and Professional Development’s Foundations in Medical Education Grand Rounds series.

Dr. Jeremey Branzetti, MD, MHPE, ACC is an academic emergency physician, education researcher, and medical educator based in New York City. Dr. Branzetti has extensive experience in education program leadership, teaching, and scholarly work. He completed expert coaching training through the Brown University and ACT Leadership and Professional Coaching program and holds an Associate Coaching Certification from the International Coaching Federation. Through this work he created Academic Educator Coaching. His mission is to support physicians as they navigate the challenges of modern academic medicine and to help build them careers that are successful, sustainable and fulfilling.

Target Audience

This activity is designed for physicians, advanced practitioners, nurses, pharmacists, psychologists and social workers. Other learner groups, such as. residents, fellows, medical students, non-clinician educators, GME program administrators and other education staff would also benefit from this education.

Learning Objectives

At the conclusion of this session, the participant should be able to: 

  • Present a model of brand management for physician professional development
  • Review the contents of a Brand Audit
  • Start creating your authentic professional brand
 
    Course summary
    Available credit: 
    • 1.00 AMA PRA Category 1 Credit™
    • 1.00 ANCC
    • 1.00 Participation Credit
    Course opens: 
    04/21/2026
    Course expires: 
    04/21/2029
    Cost:
    $25.00
    Part of: 
    Medical Education Grand Rounds - 2026
    Rating: 
    0

    Physician, Know Thyself: Applying Brand Management Principles to Professional Development in Academic Medicine

    This is an asynchronous enduring activity.
    Activity Director
    Robert Cooney, MD, MSMedMEd
    Associate Dean, Faculty Development
    Geisinger Medical Center
     
    Faculty
    Jeremey Branzetti, MD, MHPE, ACC
    Associate Professor of Emergency Medicine
    Yale School of Medicine
     

    Accreditation 

    In support of improving patient care, Geisinger Commonwealth School of Medicine is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

     

     

     

    Credit Designation 

    Geisinger Commonwealth School of Medicine designates this enduring activity for a maximum of 1 AMA PRA Category 1 Credit(s)™. Physicians should only claim credit commensurate with the extent of their participation in the educational activity. 

    Geisinger Commonwealth School of Medicine designates this enduring activity for 1 contact hours for nurses. Nurses should only claim credit commensurate with the extent of their participation in the educational activity.

    Disclaimer

    This Geisinger continuing education activity is designed for use by healthcare professionals for educational purposes only.  Information and opinions offered by the contributors represent their viewpoints.  Conclusions drawn by the participant should be derived from careful consideration of all available scientific information. Prescription information and use of medical devices should be undertaken only after confirmation by consulting the FDA-approved uses and information.

    While Geisinger makes every effort to have accurate information presented, no warranty, expressed or implied, is offered.  The participant should use his/her clinical judgment, knowledge, experience, and diagnostic decision-making before applying any information whether provided here or by others, for any professional use.
     

    Terms of Approval

    April 21, 2026 - April 21, 2029

    Original release date

    May 11, 2026
     

    Peer Review

    On April 21, 2026, this continuing education online material was reviewed by Katie Klinger, Assistant Director Education, Geisinger, Danville, PA and April Morgan, Assistant Dean, Professional Development, Geisinger, Danville, PA. To ensure the scientific relevance of this enduring material, its contents will be reviewed again in April 2029.

    Disclosure  

    Faculty and all others who have the ability to control the content of continuing education activities sponsored by the Geisinger Commonwealth School of Medicine must disclose to the program audience whether they do or do not have any real or apparent conflict(s) of interest or other relationships related to the content of their presentation(s).

    If at any time during this activity you feel that there has been commercial or promotional bias, please inform us by using the commercial bias comments box on the evaluation form.  Please answer the questions about balance on the CE activity evaluation form candidly.

    The following individual(s) have reported no financial or other relationships with commercial entities who products/services may relate to the educational content of this activity:

    Katie Klinger, MEd, April Morgan, EdD, Dr. Jeremey Branzetti, MD, MHPE, ACC, Nicole Woll, PhD, MEd, Rob Cooney, MD, MSMedEd, Kristi Shirk, BA, and Rebecca Stoudt, DNP, PhD, CRNA.

    Available Credit

    • 1.00 AMA PRA Category 1 Credit™
    • 1.00 ANCC
    • 1.00 Participation Credit

    Price

    Cost:
    $25.00
    Please login or register to take this course.