Speaker(s): 

Chinma Ugorji, MD, Medicine Pediatric Chief Resident, Geisinger-has nothing to disclose.

Rose Barham, MD, Hospitalist, Medicine and Pediatrics, Geisinger-has nothing to disclose.

Moderator(s): 

Frank Maffei, MD, Chair, Pediatrics, JWCH, Geisinger - has nothing to disclose. 

Learning Objectives: 

At the conclusion of this session, the participant should be able to: 

• Apply the concept of professional identity formation as a fundamental part of personal brand development
• Utilize marketing brand development framework to craft a personal brand
• Review how to capitalize your personal brand to advocate for your own engagement and advancement

Disclosure of Relevant Financial Relationships with/without Commercial Interests:

The Planning Committee consisting of Frank Maffei, MD; Sarah Marks, MD; Amy Diehl, BSN, RN, CPN; Joan Keehan, RPH; Sandra Heller and Connie Winter have no identified disclosures. 

CE Committee Member/Content Reviewers have nothing to disclose. 

Any/All relevant financial relationships have been mitigated. 

Content Disclosure: 

This presentation/content is HIPPA compliant.